Schedule (online):

14.30 Welcome speech by the host Teemu Ilola (CCO and Co-founder at MyyntiKollektiivi)

14.35 Fireside chat: The future of B2B marketing and sales, Heli Hytönen (CEO at Kasvuryhmä) & Max Nyman (VP, Enterprise Business at Valve)

15.00 Case Admicom: Integrating four businesses under one roof, Pekka Pulkkinen (Chief Growth Officer at Admicom)

15.30 Panel discussion: The requirements for future-proof commercial functions, Mikko Marsio (Chief Revenue Officer at Cadmatic) & Pekka Pulkkinen (Chief Growth Officer at Admicom).

16.00 Event ends.